How Page review count and recommendation score are determined

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A Page's rating is based on the reviews and recommendations that people share about the business Page on Facebook. Only Pages that turn on recommendations may show a rating, and a Page may not have a rating if it hasn't received at least five reviews.
Bear in mind that when someone recommends a business, they can select an audience to share it with. For example, if they post a recommendation and select Friends as the audience, only their friends can see their recommendation. Only recommendations that are shared publicly are included in a Page's overall rating.
Depending on who is viewing the Page, the review count on a Page may fluctuate because some reviews left on a Page are only visible to custom audiences by the reviewer. If a user is within a reviews custom audience (such as a reviewer's friends), it will show in their review count.
When the Page admin switches into the Page, the review count that they see is of the number of public reviews, which are the only reviews that help calculate the recommendation score. Public reviews have a globe icon next to the date when the review was posted.
We do not verify that users purchased the product or used the service that they are reviewing or recommending on Pages on Facebook.

See a Page's rating

  1. Go to the Page by clicking its name in your feed or searching for it.
  2. Click Reviews below the cover photo. You may need to click More to see it.
You can learn how to see insights about your Page's recommendations.
You can also learn how to turn recommendations for your business on or off.

Spam reviews

Any Page reviews that violate our spam policies will be removed to improve the quality and trustworthiness of Page ratings. As a result, when spam reviews are removed, the rating of a Page may change.

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